“Does your pricing strategy truly optimise return and shareholder value?”
Pricing is not simple
Consumer behaviour is not always easy to predict
It is easy to alienate your customers
Your sales manager and others will tell you that you can’t put prices up
It is easy to leave value on the table
What are you wanting to achieve
Is your pricing strategy consistent with overall company strategy
Pricing strategy helps us understand our consumer's perception of brand value relative to the competitive market place and develop a sustainable, long term approach to driving growth
Pricing and Costing are not related, their relationship generates margin but they remain entirely different skills
Costing is a process that accountants perform.
Pricing is an art.
When done well it optimises available market return and value to your business.
Prime Strategic TM is a comprehensive approach to marketing strategy
The pricing formula:
Perceived Value = Perceived Benefits
How Prime Strategic TM works
Our evaluation of your pricing starts with your value proposition and assesses how it compares to competitor options. Our approach is holistic and straightforward and we leave your people with the skills they need to make better pricing decisions in the future.
GTS structured prime strategic methodology can be applied to pricing projects large or small. It is designed to discover and implement the pricing opportunities available to your business.
"Frequently businesses work hard at beating 50 cents out of production and suppliers when $5 is available from the market"
Prime Strategic process stages
Develop pricing strategy
Develop pricing plan
Deliver pricing implementation
Previous pricing projects include
Pricing strategy development and implementation
Development of brand and sub-brand structures